Microsive ATS vs Zoho Recruit
Zoho Recruit is the name most Indian agencies already know, it comes from the same company as Zoho Books and Zoho CRM, and that brand trust is real. The comparison that actually matters for a small placement agency isn't brand recognition, it's whether the product was built around how an Indian recruitment desk actually works day to day.
The verdict
Zoho Recruit makes sense if your agency already runs on Zoho Books and Zoho CRM and wants one vendor for everything. If your agency's actual bottleneck is screening volume and candidates who only reply on WhatsApp, Microsive ATS was built around exactly that problem, Zoho Recruit was not.
Competitor pricing and features change over time; figures here reflect what was publicly listed at the time of writing. Check Zoho Recruit's own site for their current plans.